Connecting people who are feeding the world with people who are changing the world through tech innovation…

The Mixing Bowl was first conceived in 2013 by tech executives who had seen other industries like Telecom, Finance, Healthcare and Education benefit from connections with Silicon Valley’s IT innovation ecosystem. Among the largest industries in the world, Food & Agriculture is confronted with the daunting task of feeding billions more people while responding to new challenges around environmental sustainability, climate change, and new consumer preferences for local and organic foods, greater transparency of food information, and more convenience.

In response to these challenges, The Mixing Bowl strives to stimulate the adoption of IT innovation in the Food and agriculture industries through business-focused dialogue between existing industry players, start-ups, investors, and other food innovators. As a leader in the Food/Ag tech community we have built our network and knowledge through in-person and online information sharing, advisory services, and efforts to fund innovative companies.

Forum for Information Sharing

As an established hub of IT innovation, Silicon Valley is recognized for its agility, openness and willingness to network with other innovators. The Mixing Bowl strives to connect Food, Agriculture and IT innovators from around the world as well as develop strong ties between Food & Ag innovation hubs within California, across the US, and globally. These connections are made through our events, such as our annual FOOD IT conference, and through our online community.

Advisory Services

A key goal of The Mixing Bowl is to help create innovative, profitable, and scalable Food & Agriculture businesses by helping large, corporate partners to identify potential external innovation, academic and non-profit institutions develop their innovation outreach, and start-ups accelerate their growth by expanding their network. Through our advisory services our team applies an unparalleled combination of proven strategic expertise, corporate innovation execution, specialized sector knowledge, and extensive industry relationships across startups and incumbents to deliver a tailored approach for our partners

Funding Activities

To support adoption of new technology in the Food & Ag sectors, The Mixing Bowl team recognizes the need to solve for funding challenges. Our team is networked in the venture capital community and well known in the FoodTech and AgTech funding community. We have been successful in connecting funders with curated deals and helping start-ups find appropriate funding sources through our Better Food Ventures.

Our Team


Rob Trice

Rob Trice is the Founder of The Mixing Bowl. In 2013, he began to leverage his background in telecom, mobile and internet venture capital to the application of information technology…

michael rose

Michael Rose

Michaels’s Partner efforts at the Mixing Bowl are built on more than 25 years immersed in new venture creation and innovation as a CEO, operating executive, advisor, and investor working with…


Seana Day

Seana brings over 12 years of investment, M&A advisory and technology experience to her Partner role at the Mixing Bowl. Most recently, her roles in the food and ag landscape…


Brita Rosenheim

As a Partner at The Mixing Bowl, Brita Rosenheim brings 15 years of investment, M&A, and strategy experience within the food and food tech verticals. She is recognized as an expert…


Krista Holobar

Krista Holobar is the Social Media Strategist for the Mixing Bowl. She is also Associate Digital Editor at Modern Farmer, a website for anyone who cares about where their food…


An Wang

An is an Associate at The Mixing Bowl. She brings a unique blend of financial analysis, due diligence management and food & beverage experience. She began her career in investment…

Our Advisors

Elliott Grant

Elliott Grant

Elliott has been leading companies in food and ag tech since 2005.  He is CEO of ShopWell, a personalized nutrition platform, and was the founding CEO of HarvestMark, which grew to…

Allison H

Allison Hagey

Allison is creating equitable food systems and supporting food entrepreneurs throughout the United States. Her work has included leading the PolicyLink food team where she advanced policies and programs promoting…

Sweeney, John

John Sweeney

John is the Founder of Dairy Procurement Group, LLC, an aggregated group purchasing organization for the dairy and farming industry, representing over 8.5% market share of the dairy cows in…


Eve Turow Paul

Eve Turow Paul is the author of “A Taste of Generation Yum: How the Millennial Generation’s Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Future…


Tara DiRocco

Tara previously worked for the Energy and Biosciences Institute at UC Berkeley studying carbon dynamics in regenerating forests and biofuel plantations. She worked on multiple fieldwork teams in the tropical…

Lisa Prassack

Lisa Prassack

Lisa is passionate about building collaboration and integration to harness proven sensor, connectivity and analytics innovation in other industries to drive agriculture data solutions to solve real farm and food…

Kevin Galligan

Kevin Galligan

Kevin complements his three decades of food service industry experience with the knowledge he’s gained as a result of organizing the NYC and SF Restaurant Tech Meet Ups. His unique…


Sarah Abualia

Sarah has ten years of venture and management experience working with renowned brands, global entities, and across borders – from Dubai and the Levant to Silicon Valley. She is an entrepreneur…

Tim Koide

Tim Koide

Tim has been on the corporate innovation/venturing side of things in Silicon Valley for several years looking at different technologies from vertical closed-system ag, to precision platforms for large-scale row…

Elif Ceylan

Elif Ceylan

Elif uniquely combines an academic background in Agricultural Engineering with hands-on project experience, including her pioneering work with the Bedouin women of Southern Israel creating sustainable soilless systems.

Lori Chee

Lori Chee

Lori is a growth marketer with 15+ years across media & entertainment, mobile, tech and consumer products. Known as a customer-centric practitioner, Lori fuels consumer engagement to drive customer acquisition…

Darwin Melnyk

Darwin Melnyk

Darwin is CEO and President of Iron Solutions Inc., which creates intelligence and delivers insight that improves business performance throughout the agricultural and construction equipment supply chains. Iron Solutions is…

Nathan Dorn

Nathan Dorn

Nathan has been at Reiter Affiliated Companies for 6 years. His responsibilities include facilitating the innovation of the systems that complicate and limit the development of agribusiness, specifically, focusing on the constrained…

Peter Vitale

Peter Vitale

A lawyer, entrepreneur, and real estate developer, Peter, has developed a unique blend of legal and business advisory services, with an emphasis on innovation and environmentally responsible business practices. Peter…

Sarah Roversi

Sara Roversi

Sara cofounded You Can Group “Innovation and Entrepreneurship for Growth” with her husband, Andrea Magelli, an entrepreneurial ecosystem that since 2014 has been fueling the creation of new startups mainly in…

Debby Haslem

Debby has a deep background in consumer packaged goods with more than 15 years in marketing at top companies like Clorox, Del Monte, Smuckers and Pepsi.

Pooj Preena

Pooj Preena

Originally from New Zealand, Pooj, is a Silicon Valley veteran that has worked for companies like HP and a variety of startups including Skype, OMGPOP and Dropbox.  He experienced startup…

Sean Park

Sean Park

Sean Park is an independent financial consultant with over 15 years of finance and operations experience in venture capital.  Currently, Sean is Consulting CFO at Amplify Partners, Innovation Endeavors,,…

Kotoba Miki

Kotoba Miki

Kotoba Miki specializes in business development and international expansion utilizing innovative technology. Through her previous work at consulting firms in and out of Japan, Kotoba, witnessed Japanese companies growing less…

Julie Wurfel

Julie Wurfel

Julie has worked in investment banking and operating roles within tech/media for 15+ years.  After moving home to Hawaii where food sustainability is a critical issue, Julie applied her experience…