FIRA USA 2023 hits the ground with farming robots in Salinas

Weeding, harvesting, picking, carrying,… Robots are today’s answer to the main challenges facing agriculture. And they will show up in Salinas for the second edition of FIRA USA.

September 19 to 21, the Salinas Sports Complex, home of the famous California Rodeo Salinas, will be the place to discover the autonomous farming solutions in action. During three days, expo, demos, pitch sessions and even a robot parade will take place in the Salad Bowl of the World. Please note that the traveling event through California FIRA USA not only focuses on vegetables: trees and vineyards are also at the heart of the environmental and labor issues that agriculture must address… just like FIRA USA!

The event will have the largest US in-field demo zone for robots. FIRA USA will host the largest demo zone of farming robots. Managed by Triangle Farms, Pacific Ag Rentals and the University of California, the crops will be available for the robots to show their functions on vegetables, fruits, orchards and vineyards.

Registrations to FIRA USA 2023 are open, please visit:

Co-Organized by GOFAR, Western Growers, UCANR & The VINE

The GOFAR non-profit organization undertakes to promote and develop the agricultural robotics sector at international level. Like RobAgri, whose objective is to facilitate the technical development of agricultural robots, GOFAR meets the increasing need for visibility and networking of the agricultural robotics sector.

Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Our members and their workers provide over half the nation’s fresh fruits, vegetables and tree nuts, including nearly half of America’s fresh organic produce. Some members also farm throughout the U.S. and in other countries so people have year-round access to nutritious food. For generations, we have provided variety and healthy choices to consumers.

The VINE, an initiative of University of California, Agriculture and Natural Resources, is California’s agriculture, food, and biotech innovation network. Our mission is to harness the power of open innovation to help industries and entrepreneurs grow and scale globally while catalyzing technology innovation and commercialization for productive, sustainable, and equitable food systems. We connect entrepreneurs to a vast network of public and private sector resources, build collaborations that accelerate technology solutions to solve industry challenges, and grow regional capacity to support global innovation as an economic opportunity.