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Empower Possibilities, Land O’Lakes & Mars Wrigley Confectionery

May 22, 2019 - June 24, 2019


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Land O’Lakes, Inc. and Mars Wrigley Confectionery are jointly launching an initiative designed to drive adoption of products and services on-farm at scale to help ensure a more sustainable planet.

Across the dairy sector, entrepreneurs are developing new tools every day to help dairy farmers in all aspects of stewardship – including achieving reductions in greenhouse gas emissions. Ensuring a healthy planet is a shared focus for both Land O’Lakes’ forward-thinking dairy farmers and Mars, which has prioritized sustainability throughout its supply network through its Sustainable in a Generation Plan. Mars believes the world we want tomorrow starts with how we do business today, and to reach Mars’ science-based climate goals, the company is focused on working collaboratively to help reduce greenhouse gas emissions from dairy farms.

As one of America’s largest farmer-owned cooperatives, Land O’Lakes has a unique “farmer-to-fork” view of the food system and is well-positioned to link its farmer-members with innovators in the dairy industry — and help deploy new solutions on the farm. Working together this year, Land O’Lakes and Mars are focused on elevating promising products and services in the dairy industry – and providing a platform to employ at scale.

We’re inviting companies and entrepreneurs with new and emerging on-farm sustainability products and services, focused on greenhouse gas reduction, to submit their solution for review by Mars and Land O’Lakes experts. This August, select participants will be invited to present to an audience and panel of industry experts. We’ll showcase these exciting opportunities in the dairy sector for Land O’Lakes members, and host a special pitch event featuring some of the most promising companies.

Participants invited to the pitch event will receive input, coaching and advice from dairy and ag tech leaders to help bring their products and services to scale on the farm. With support from Mars Wrigley Confectionery, up to $200,000 in funding will support the implementation of one of the selected solutions on a Land O’Lakes member dairy farm, elevating efforts to apply the promising new product or service at greater scale.

It’s one more way we can support thought leadership, new ideas and exciting innovation in America’s dairy industry, and help fuel growth in technologies that can assist farmers with both economic and environmental sustainability.

This event is subject to the guidelines and Participation Agreement available here. Up to $200,000 will be available to the Land O’Lakes member farm where the selected solution will be implemented. The participant that submits the solution will not receive any funds directly, but will have the opportunity to work with the Land O’Lakes member farm in the implementation process, and the participant will be compensated for any provided products or services.


Learn More and Apply!