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TOSS UP: FOOD TRACKING AND TRACEABILITY
April 21, 2014 @ 9:00 am - 5:00 pm PDT
Explore how food tracking and transparency is the bridge that links the agriculture and food sectors. Food producers need to track when and how their food is grown, handled and transported to assure food safety and realize other business benefits. At the same time, consumers are making food purchase decisions based on where and how food is grown, and more consumers desire greater transparency on their food to align with dietary restrictions and lifestyle preferences.