Elliott has been leading companies in food and ag tech since 2005. He is CEO of ShopWell, a personalized nutrition platform, and was the founding CEO of HarvestMark, which grew to become a leader in fresh supply chain traceability and analytics. Previously Elliott was VP Operations for a global food-packaging manufacturer, and worked 5 years at McKinsey & Company. He earned a PhD in Engineering from Cambridge University, holds 25 US patents, and is the inventor of the Voice Pick Code. Elliott was named by The Packer as one of the produce industry’s top 25 executives. He is the Vice Chairman of the Produce Marketing Association, and chairs the PMA’s Science & Technology Committee. He also serves on the board of an ag-tech startup.